WV Funeral Planning Guide ("we," "us," or "our") operates the website wvfuneralboard.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and your choices regarding it. By using the Site, you agree to the practices described here.

Information We Collect Automatically

When you visit the Site, our analytics provider automatically collects standard technical information through cookies and similar technologies, including:

  • Your IP address (anonymized where supported by the analytics provider)
  • Browser type, language, and version
  • Operating system and device type (desktop, mobile, tablet)
  • Pages visited, time spent on each page, and referral source
  • Approximate geographic location (city/region level — not precise GPS)

This data helps us understand which guides are most useful, where to improve content, and how the Site is performing technically. It is not used to build a personal profile of you.

Information You Provide

The Site does not include lead-capture forms or accounts. We do not request, collect, or store names, addresses, or other personal contact information from visitors through the Site itself. If you choose to email us at the address listed on our contact page, we will use the information you send only to respond to your inquiry.

Phone Calls and Call Tracking

Phone numbers displayed on the Site connect you with a third-party licensed insurance advisor — not with us. Calls may be routed and recorded through a call-tracking provider for attribution, quality assurance, and compliance purposes. The third-party advisor and the call-tracking provider operate under their own privacy policies. We do not store or sell call recordings or caller information.

Cookies

The Site uses two general categories of cookies:

  • Analytics cookies — set by Google Analytics 4 to measure aggregated usage patterns.
  • Session cookies — small temporary files that remember your in-session preferences (such as dismissing a banner). These expire when you close your browser.

You can disable cookies in your browser settings. Disabling cookies may degrade some Site functionality but will not prevent you from reading any of our content. You can also opt out of Google Analytics tracking specifically by installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout.

Third-Party Services

The Site relies on the following third parties:

  • Google Analytics 4 — for aggregated traffic analytics.
  • Google Search Console — for site verification and search performance data (no visitor data is shared with us individually).
  • Call-tracking provider — routes phone calls from the Site to licensed insurance advisors and may record calls for quality assurance.
  • Affiliate networks (e.g., Impact) — track outbound clicks on affiliate links so partners can attribute referrals to us.

We do not sell your personal information to any third party. Third-party services have their own privacy policies, and we encourage you to review them.

Third-Party Websites

The Site links to external websites, including government agencies (such as wv.gov, va.gov, ssa.gov), funeral industry organizations, and affiliate partners. We are not responsible for the privacy practices or content of any external site.

Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

Data Security

We take reasonable technical and organizational measures to protect information collected through the Site. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Request access to any personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of analytics tracking (see Cookies section)

To exercise any of these rights, contact us at the address below.

California Residents (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act, including the right to know what personal information is collected and the right to request deletion. We do not "sell" personal information as that term is defined under the CCPA/CPRA.

EU/UK Residents (GDPR)

Visitors from the European Union and United Kingdom have rights under the General Data Protection Regulation, including rights of access, rectification, erasure, restriction of processing, data portability, and objection. Our lawful basis for processing the limited analytics data described above is our legitimate interest in operating and improving the Site.

Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be reflected by updating the "Last updated" date at the top of this page. We encourage you to review this policy from time to time.

Contact Us

If you have questions about this Privacy Policy, contact us at info@wvfuneralboard.com or via our contact page.