Advertising Disclosure

WV Funeral Planning Guide (wvfuneralboard.com) is committed to providing free, honest, and helpful funeral planning information for West Virginia families. This page explains how we fund this site and how advertising appears in our content.

How We Make Money

This site is free for you to use. We earn revenue in two ways:

1. Pay-per-call referrals (insurance quotes)

Throughout our site, you'll see phone numbers and call buttons offering free final expense insurance quotes. When you call these numbers, you are connected with a licensed, third-party insurance advisor — not with us. If the call meets certain criteria (such as duration and caller intent), we may receive a referral fee from the call partner.

This is our primary source of revenue.

Key points about these calls:

• You are connected with a licensed insurance advisor, not with WV Funeral Planning Guide
• The call is completely free to you — you are never charged for calling
• There is no obligation to purchase anything
• We do not sell insurance, recommend specific policies, or guarantee any rates
• The insurance advisor operates independently — we do not control their recommendations, conduct, or pricing
• Call tracking technology is used to route and attribute calls, which means your phone number and call duration may be recorded by the tracking provider

2. Affiliate links

Some links on our site are affiliate links, meaning we may earn a small commission if you click through and make a purchase or sign up for a service. This applies to links to products and services including, but not limited to:

• Flower delivery services
• Online legal services (wills, estate planning)
• Casket retailers
• Books and educational resources
• Grief counseling platforms

You are never charged extra for using an affiliate link. The price you pay is the same whether you use our link or go directly to the provider's website.

How We Label Advertising

We label all advertising and sponsored content on our site. Here is how to identify it:

"Ad" — appears near phone numbers and call buttons that generate referral revenue for us.

"Sponsored" — appears on content blocks that are paid placements or contain affiliate calls-to-action.

"We may earn a referral fee" — appears below call buttons and affiliate links to indicate that we receive compensation.

"Ad Disclosure" link — appears near call-to-action buttons and links to this page.

If you see any of these labels, it means we may earn revenue from your interaction with that element. All non-labeled content on our site is editorial and is not influenced by advertising relationships.

Editorial Independence

Our advertising relationships do not influence our editorial content. Specifically:

• Our guides, cost data, comparisons, and recommendations are based on publicly available information, industry data, and our own research — not on which companies pay us
• We do not accept payment to recommend specific funeral homes, insurance companies, or service providers in our editorial content
• We do not allow advertisers to review, approve, or edit our guides or articles before publication
• If we recommend a product or service, it is because we believe it is genuinely useful to our audience — not because of a financial relationship
• Our cost data comes from sources including the National Funeral Directors Association, WV state government records, and publicly available funeral home price lists

We believe that maintaining editorial independence is essential to earning and keeping the trust of the families and professionals who use our site.

What We Are NOT

To avoid any confusion:

• We are not a government agency. We are not affiliated with, endorsed by, or connected to the WV Board of Funeral Service Examiners, the State of West Virginia, or any federal, state, or local government entity.
• We are not an insurance company. We do not sell, underwrite, or administer insurance policies. We connect callers with independent licensed insurance advisors.
• We are not a funeral home. We do not provide funeral services, handle remains, or operate any funeral establishment.
• We are not a law firm. We do not provide legal advice. Our content about wills, probate, and estate planning is informational only.
• We are not a licensed insurance agency. We do not provide insurance advice or recommendations. The licensed advisors you speak with when you call our number are independent third parties.

Your Choices

You are never required to call our phone number, click our affiliate links, or interact with any advertising on our site. All of our guides and resources are available to read for free without taking any action.

If you prefer not to interact with advertising:

• You can access all of our content without calling any phone number
• You can navigate directly to any external resource mentioned in our guides without using our affiliate links
• You can disable cookies in your browser to limit tracking (see our Privacy Policy for details)

FTC Compliance

This disclosure is provided in accordance with the Federal Trade Commission's (FTC) guidelines on endorsements and advertising. The FTC requires that websites clearly disclose material connections between content publishers and advertisers.

We are committed to full transparency about how we earn revenue and how advertising appears on our site. If you have questions about any advertising or disclosure on our site, please contact us.

Questions?

If you have questions about our advertising practices, contact us at:

WV Funeral Planning Guide

Contact form: wvfuneralboard.com/Resources/Contact-Us